When Goals Fail: Rethinking How We Plan for Growth

For years, I followed the traditional goal-writing routine, only to lose motivation weeks (sometimes days) into the year.

Eventually, I stopped making goals altogether because they felt pointless.

But without a plan, I felt scattered—unsure what to focus on or where to start.

That lack of direction overwhelmed me. I lost momentum toward personal growth, business goals, and overall fulfillment—and that didn’t sit right with me. I knew I wanted more.

What I needed was a process that worked for me.