When Life Changes, Your Business Has to Change Too

Grab a tea and take a seat … in true Jodi fashion, it’s story time.

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Over the years, I’ve helped people start, grow, and scale businesses.

I’ve helped them build their first offer, hire their first team member, leave corporate jobs, add consulting services, expand into second and third businesses, and plan their exits.

I’ve built business models.
I’ve helped people raise prices.
I’ve mapped out growth plans and succession strategies.
I’ve supported business owners through market shifts and major pivots.

But the longer I’ve done this work, the clearer something has become:

The biggest business challenges are rarely about strategy.

They’re about life.

The Season You’re In Matters

When I first became an entrepreneur, I had a different kind of capacity.

Different energy.
Different responsibilities.
Different assumptions about how life would unfold.

Over the years, my own life has shifted in ways I didn’t plan for.

I went through a separation.
Then a divorce.
I sold my ‘forever home’.
Then came the process of dating.
Then the intentional choice to stop dating.

I worked with a therapist when what I was doing, wasn’t working.
I worked with a relationship coach, when I realized I was dating like the last time I was single (in my mid-20s).
I had to learn who I was outside of who I had been.
I had to ask myself hard questions about what I wanted my life to look like.

In my earlier life, I chose not to have children and was content to have fur babies.
Today, I am a bonus mom to four incredible young women. Again, my life did a 180.

That’s a different kind of responsibility.
A different kind of love. A love I never knew existed or thought I wanted.
A different kind of emotional bandwidth. One that knocked me on my ass (and still does most days).

In December 2024, I lost my dad. I knew he was ill. But I wasn’t ready.

Grief has a way of reorganizing you.
It forces you to look at time differently.
At priorities differently.
At capacity differently.
At your own life, differently.

Today, alongside being a bonus mom, partner, sister - I am a part-time caregiver to my mom, alongside my brother.
Some days that’s practical.
Some days it’s emotional.
Some days it’s a train wreck and exhausting to my core.
Some days it’s all the above.

And through all of it, I’ve continued running businesses.

What I know now deeply is this:

You cannot run your business the same way in every season of life.

The Myth of “Push Through”

For years, the business world has celebrated resilience in a very specific way:

• Push harder.

• Do more.

• Outwork the problem.

• Add another offer.

• Launch again.

• Scale faster.

But what happens when your life changes in a way that reduces your capacity?

When you’re navigating divorce.
Or loss.
Or health changes or challenges like menopause, peri-menopause, heart palpitations, ADHD, anxiety, depression.
Or caregiving.
Or blended family dynamics.
Or simply the emotional recalibration of figuring out who you are now?

You can still be smart.
You can still be capable.
You can still be good at what you do.

And yet, the business model that once worked… no longer fits.

That doesn’t mean you’ve failed.
It means you need a reset.

This Is Where My Work Is Evolving

For over 15 years, I’ve helped people start, grow, and scale businesses.

And what I’m seeing more and more are business owners who don’t need help starting.

They need help staying.

They’re not looking to burn everything down.
They’re not looking to start over.
They’re not looking for hype or hustle.

They’re looking for clarity.
Simplicity.
Relief.

They want to keep what they’ve built.
They just can’t keep carrying it the way they have been.

That’s where business resets come in.

Not dramatic pivots.
Not reinventions for the sake of reinvention.

But thoughtful, intentional recalibrations.

What a Reset Actually Looks Like

In practice, this work often includes:

• Simplifying offers that have multiplied over time

• Dropping services that no longer align

• Clarifying pricing and validating your value

• Reducing operational complexity

• Redesigning workload around actual capacity

• Making hard decisions about what stays and what goes

• Adjusting expectations — with yourself and others

It’s not about shrinking your ambition.

It’s about aligning your business with who you are now.

Because here’s the truth:

You are not the same person you were five years ago.
Or even one year ago.

And your business cannot be static if your life isn’t.

Why I Care So Much About This Work

When I lost my dad, I saw firsthand how unprepared many business owners are for disruption.

Not just legally.
Not just structurally.

Emotionally.

Financially.
Operationally.

Life does not consult your launch calendar.
It does not ask if it’s a good quarter.
It does not wait until you’ve systemized everything.

And I realized that much of my work over the years has always been about sustainability - I just didn’t always name it that way.

I’ve always helped entrepreneurs stay entrepreneurs.

Now, I’m doing it more intentionally.

Supporting the human behind the business.
Advocating for business models that reflect real life.
Helping people simplify instead of self-destruct.

If You’re in a Season of Transition

If your business feels heavier than it used to…
If you’re doing too much and getting inconsistent results…
If life has changed and you’re quietly wondering whether you can keep going…

I want you to know something:

Needing to adjust doesn’t mean you’re weak.
It doesn’t mean you lack discipline.
It doesn’t mean you’re not cut out for entrepreneurship.

It may simply mean you’re in a new season.

And new seasons require new models.

Staying Is a Choice

Entrepreneurship is not just about starting.
It’s not just about scaling.
It’s not just about exits.

Sometimes the bravest thing is staying …
with clarity,
with boundaries,
with sustainability.

This is the work I’m leaning into more fully now.

Helping overwhelmed business owners simplify, reset, and rebuild in a way that fits real life - so staying in business feels possible again.

No burnout.
No starting over.
No pretending life isn’t happening.

Just thoughtful, grounded support for real life entrepreneurs.

If you’re in that space, you’re not alone.

And you don’t have to figure it out by yourself.

💛 Jodi