StartSmart: Trades Business Blueprint – Your step-by-step guide to launching success.

Are you ready to stop working for someone else’s dream and turn your trade skills into a thriving business?

StartSmart: Trades Business Blueprint

If you have been thinking of starting a business OR have started and are ready to build a business that will last, then this is the program you have been looking for!

The StartSmart: Trades Business Blueprint program is a live, step-by-step, action-based program that includes training and exercises, business coaching, and hands-on activities that help you actually start a business (and not just learn how to do it).

Our program is all action-focused. By following our program and completing the exercises, you will start your business while in program and end with a real, operational business model and may be even a few sales or customers too!

No pre-work is required or needed.

By the end of this program, you will:

  1. Start your business!

  2. Choose a business structure and register your business and company name.

  3. Set-up your business — from working hours to identifying tools needed for purchase to finding your first customer.

  4. Identify your primary products or services.

  5. Research and understand WSIB and business insurance, specific to your trade.

  6. Learn about taxes and decide on clear pricing.

  7. Understand how to budget, forecast financials/cash flow projections, and be financially accountable to the growth of your business.

  8. Set-up back-end administration such as bookkeeping (including cash payments), legal, benefits, email signatures, auto-scheduling, etc.

  9. Understand who your target market(s) is and how you will market to them.

  10. Create and implement a marketing plan customized to your industry and business model — including logos, marketing materials, social media handles and web site domains.

  11. Discuss the ‘rules’ of engagement with customers — from emergency hours and after-hours communication to saying ‘no’ to freebies.

  12. Create and implement sales and client follow-up processes.

  13. Create a goals strategy with an accountable action taking plan.

  14. Learn the ‘rules’ of entrepreneurship and understand it’s impact on your lifestyle.

Who should join?

This program is for any person actively working in the trades or finished their trades program/apprenticeship and is wanting to start a business. This program fits individuals who want to start either a part-time or full-time business.

Specifically, the StartSmart: Trades Business Blueprint program is customized for a tradesperson who wants to build a business around a skilled trade — typically hands-on, technical work that requires specific training, certification, or apprenticeship.

Trades can include those across the technical, mechanical, or construction trade categories.

Examples:

  • Electrical Contracting

  • Plumbing

  • Carpentry or Cabinetmaking

  • HVAC Installation and Repair

  • Welding or Fabrication

  • Painter

  • Flooring Installer

  • Construction

  • Roofing

  • General Contractor

  • Mechanic

  • Motorcycle or Marine Mechanic

  • Auto Body & Collision Repair Technician

  • Parts Technician

  • Recreation Vehicle Service Technician

  • Appliance Service Technician

A trades business could provide products (like custom cabinetry), services (like plumbing repairs), or both. It’s a broad umbrella covering any skilled trade you want to turn into a business.

Sign up for a free info session!
I'm ready to start my business!

Would you like to learn more about this hands-on program that will take the idea of starting a business and turn it into a real business in 2026?

Sign up for a free information session on Tuesday, December 16th at 7-8pm ET.


Do you want a start a business that fits in the Service Business category?

Perfect — jump on over to the other StartSmart program launching in January 2026.

StartSmart: Service Business Blueprint Program

Testimonials

“I had an assessment with Jodi over the phone. She was very helpful with just an initial call! We discussed options for incorporation, tips for getting ahead of finances and she laid out a few different flexible plan options for me and my business. Jodi was professional and friendly and I would highly recommend to anybody looking for a tune-up of their business.”

— Adam Cole, Done Right Pest & Wildlife Control [Owner]

“I completed the trades start-up program in early 2025. I had completed my apprenticeship in 2024 and had been working for a local electrician for almost two years. I decided it was time to go out on my own and happy I went through this program first. Over 3 months, I learned how to register my business, what sales tactics to use to find the right customers, how to charge and keep track of my sales and expenses. Oh and mileage was a huge one too. By the last week, I had two paying clients and a third one lined up for that week. Great program, highly recommend.”

— Shane Adams

How it Works & Registration Options

StartSmart: Trades Business Blueprint - 90 Day Program

LIVE Weekly Learning Sessions (Webinar)

  • Hosting one LIVE 90-minute learning session per week

    • Wednesdays at 7-8:30pm EST

    • 12 weeks

    • Start: Wednesday, January 14th, 2026

    • End: Wednesday, April 1st, 2026

  • It is highly recommended that you join the LIVE sessions to heighten accountability and retention.

    • The sessions are recorded and will be available for replay (so you can watch them when it is convenient for you and re-watch them as many times as you want!)

  • Homework will be assigned with action-based exercises that will encourage you to make decisions and take actions to start and grow your business!

Community

  • Private Facebook community with other new business owners to gain support, build your network, share updates, and ask questions.

Weekly Accountability Check-ins

  • Every Monday morning, all members will be asked to engage and share an update for the week.

  • This will encourage accountability, as well as help to plan your week, identify your priorities, and plan your time and capacity effectively.

StartSmart Mentoring

  • 3 months of ongoing mentoring is offered to all program graduates after the program is completed.

  • Because entrepreneurs at any stage need support!

Program Details

  • Applications are open!

  • 10 spots available.

  • Cost:

  • Launch Rate: $597 CAD (+HST)
    ** Until December 21st, 2025 **

  • After-Launch = $997 CAD (+HST)

Save My Spot!

StartSmart: Trades Business Blueprint - 60 Day Program [Accelerated]

LIVE Weekly Learning Sessions (Webinar)

  • Hosting two LIVE 75-minute learning session per week

    • Tuesdays & Thursdays at 7-8:15pm EST

    • 8 weeks

    • Start: Tuesday, January 13th, 2026

    • End: Thursday, March 5th, 2026

  • It is highly recommended that you join the LIVE sessions to heighten accountability and retention.

    • The sessions are recorded and will be available for replay (so you can watch them when it is convenient for you and re-watch them as many times as you want!)

  • Homework will be assigned with action-based exercises that will encourage you to make decisions and take actions to start and grow your business!

Community

  • Private Facebook community with other new business owners to gain support, build your network, share updates, and ask questions.

Weekly Accountability Check-ins

  • Every Monday morning, all members will be asked to engage and share an update for the week.

  • This will encourage accountability, as well as help to plan your week, identify your priorities, and plan your time and capacity effectively.

StartSmart Mentoring

  • 3 months of ongoing mentoring is offered to all program graduates after the program is completed.

  • Because entrepreneurs at any stage need support!

Program Details

  • Applications are open!

  • 10 spots available.

  • Cost:

  • Launch Rate: $997 CAD (+HST)
    ** Until December 21st, 2025 **

  • After-Launch = $1,597 CAD (+HST)

Let's Do This!

Are you ready to start your business in 2026?

Why Join the StartSmart: Trades Business Blueprint Micro-Program?

Live Sessions vs. Self-Paced

Self-paced courses have the best of intentions but statistically, less than 25% of people who try a self-paced course don’t complete it. And that’s the opposite of what we are trying to achieve here. We want you to prioritize 1.5-2 hours per week to work ON your business. ON your future. To actually start a business in 60 or 90 days.

You may also notice a theme here at Work Smart Canada - we don’t offer any self-paced courses or downloads. We think it’s important to connect with others, build a community, access experts to ask questions — why? Because you are not supposed to do this alone!

Who is Work Smart Canada?

Work Smart Canada is a builder of business models and business owners … we help entrepreneurs stay entrepreneurs!

Jodi Laking is the Founder of WSC and has worked with 1,000+ start-ups and entrepreneurs since 2014. She has started 11 businesses herself since 1999 and is an entrepreneur. She advocates that self-employment is a legitimate alternative to traditional employment. Entrepreneurship can provide you with a lifestyle that a 9-5 job may never be able to fulfill and she wants to be a part of your support team to work with you to build and grow a successful and sustainable business.

To learn more about Jodi, visit https://www.linkedin.com/in/jodilaking/

What Should I Invest in this Program?

By March or April 2026, you will have started a real business. Your business. This is not just theory or book work. This program was created to provide you with live training and business coaching that partners with step-by-step, action-based steps to actually start a business (and not just learn how to do it).

Each week, we work through a specific module of business, you learn about your options and you choose the best step for you from registering your business to choosing pricing models to reaching out to your first client or 20!

Before the trees start budding, you will be running a real, operational business!

Plus, I am here to provide you with three additional months of coaching and mentoring once the program is over. I am a text or email away when questions come up or challenges arise.

Let your addiction for growth be stronger than your addiction to comfort.